Company Details | |
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Company Name | Lorenc Design Associates |
Company Address | 511 Metal VBox Factory 30 Great Guildford Street London SE1 0HS United Kingdom Map It |
Your Contact Details | |
Name | Adam Lorenc |
Job Title | Principal |
Email hidden; Javascript is required. | |
Phone | 0 20 4531 0214 |
Role of this organisation in the project being entered | Architect |
Category - Interior |
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Entry Details | |
Name of organisation entering the Awards (if different from above) | Lorenc Design Associates |
Role of this organisation in the project being entered (if different from above) | Architect / Principal Designer |
Project/Product Name (written how it should appear) | 72 Welbeck |
Project Address | 72 Welbeck Street 72 Welbeck Street London W1G 0AY United Kingdom Map It |
Client Name | Providence Equity Partners LLP |
Designer/Architect Name | Lorenc Design Associates Adam Lorenc & Anna Jim |
Contractor Name | BW Workplace Experts |
Project/Product Description | FACTS & FIGURES CLIENT - Providence Equity Partners LLP PROJECT OVERVIEW Our long-standing client of 15 years, Providence Equity Partners approached us to carry out a comprehensive workplace consultancy and review their post-pandemic space requirements, reflective of their changing working patterns & next-gen demographics. Providence are private equity specialists, focused on growth-oriented media, communications, education and technology companies throughout North America and Europe. In a major move, managed by Knight Frank, Providence relocated from an inefficient six storey Mayfair Georgian townhouse to a large single floorplate floorplate composed of former three revitalised buildings. The move proved to be an instant catalyst or the company’s business processes and culture. The project is a great example of positive post-Covid workplace optimisation to accommodate new working patterns, re-definition of the role of office for the business. The fit out is reflective of changing Providence’s investment profile towards green industries. ARCHITECTURAL CONCEPT The space is organised a central open Atrium, where a large fully-catered Staff Hub is also located. The Hub is equidistant from all corners of the office and is proving to be the beating heart of Providence, where people gather for meals, coffee and casual meeting throughout the day. With predominantly cellular accommodation for their private equity management team, along with high spec ‘bull pen’ open areas and support workstations located within sight lines, a ‘home away’ from home look & feel was achieved through the use of high quality furniture & fittings with predominance of natural, sustainable materials and earthy tones. A particular feature of this project is a new landscaped patio. A tranquil & lush oasis carved out in a densely built-up urban environment of W1 and interfacing key internal spaces. FINISHES & MATERIALS OVERVIEW Overall choice of materials was driven by the requirements of durability to withstand the lifespan of 15 year lease and intensive use typical of a workplace, strong sustainability credentials, reflective of Providence’s investment profile, elegance and timeless character, resistant to ‘seasonal’ trends. Given the high utilisation or shared areas such as reception or Staff Hub, durability was paramount in our material choice. We aimed to cultivate an industrial aesthetic, specifically a concrete-inspired appearance. Dekton, copper, full body porcelain were not only aesthetically fitting but also aligned perfectly with our sustainability objectives. We believe that it is not just the quality of specification and character of finishes and materials is what determines the aesthetic and functional success – it is also how these finishes are used – their proportions, detailing, juxtaposition with other materials, illumination. All these factors contribute to extracting full architectural and technical potential of a material. With this in mind, a number of custom meterials were used in the project, such as bespoke CNC-routed oak. With unwavering dedication to precision and craftsmanship, these one-of-a-kind panels were exclusively tailored by a specialist joiner, serving as a testament to the painstaking attention to detail invested in this project. We left no detail unaddressed, including the clever concealment of the kitchen door within the oak panels. To elevate the visual impact of these panels, we strategically integrated front lighting, effectively bathing them in light to accentuate the rich textures and captivating patterns. TESTIMONIALS We are delighted to have received the following feedback from our Client: Alexandra DeLisle - Ogilvy |
Materials Used | CNC-ROUTED OAK PANELS take centre stage in the staff restaurant, acting as an expansive artwork display. Each panel is distinctive, with each one drawing inspiration from the client's logo. With painstaking attention to detail, we included the clever concealment of the kitchen door within the oak panels and strategically integrated front lighting, bathing them in light to accentuate the textures and patterns. IROKO WOOD was selected to craft the curved benches to the open atrium. The use of wood was intended as an interplay between nature and modernity - it serves as a natural contrast to the base-build architectural surrounding, evolving into a rich medium golden-brown hue over time, complementing the interior oak finishes. COPPER details are evident throughout the interior to elevate the space into a high-end environment. An example is the reception desk where copper marquetry plays on the geometry of the client's logo. Copper not only adds a touch of elegance but is a material that can be recycled endlessly, without any loss of its inherent properties - it can be reclaimed, melted down, and reborn as a new product. OTHER PRODUCTS USED Kvadrat Soft Cell & Wall Track |
Sustainability | SKA GOLD & NO CAT A WASTE Through concerted effort of Architect, MEP engineers AECOM, Agent, Project Manager and the Landlord, wasteful demolition of building’s standard CatA was avoided, in favour of creating custom Cat A energy efficient and daylight-saving scheme. Unlike a typical London Cat B commercial fitout which includes wasteful, costly and time-consuming partial of complete demolition of pre-existing Cat A fit out to suit the tenant’s layout and requirements, we were able to design and build a fully customised new intelligent MEP system from shell & core. SKA Gold Fit‐out Sustainability Assessment was granted on 03. October 2023. |
Issues Faced | The project generally proceeded smoothly thanks to our inclusion of a SKA specialist who ensured that all materials were sourced sustainably and obtained the necessary certifications. |
Video Link | dropbox.com |
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